Organisations are communicating with their target audience now with Smartphones.
Youtube Tubers, YouTube is the second largest search engine after Google. Now you can communicate with their target audience via youtube which was not possible earlier. People watch 1 billion views a day on YouTube Mobile.
Smartphones optimised shopping website, its easier for consumer to search product online and pay it online without going physically to the malls. Buy online just with a single click.
Social media and mobile advertising is the key, rich media campaigns and interactive games can engage your customer with your brand which was not possible in the past. A retargeting digital marketing campaign will bring your customers back to your site.
Mobile shopping habits bring 88% consumers to their favourite shopping websites, 59% visit the stores and 71% buy the stuff due to reviews.